Google Analytics Made Easy

If you’re a blogger or small business owner, Google Analytics is a tool you should have from Day 1. This article will walk through the most essential components of Google Analytics, and how to understand them – for 90% of people, what’s in this guide is more than enough to run your website...

The Importance of Customer Loyalty in a Downturn

Surviving and thriving in downturns is less a science than an art — and really, it’s in times of crisis that truly resilient businesses emerge from the pack. While there’s likely a tumultuous period to come, navigating the waters of a downturn correctly will see a business emerge at the other end stronger, leaner and significantly more mission-driven and effective. So what’s the secret for business leaders to keep the boat steady in a downturn? Customer Loyalty...

What is Affiliate Marketing?

Affiliate marketing is one of the most well-known and oldest forms of digital marketing. It can simply be defined as the process when a person earns a commission by promoting or marketing the product of an individual or a company. To put it simply, if you recommend a product to someone, and they buy it based on your recommendation, then you get a small portion from each sale that is made - that's affiliate marketing...

Guide To Necessary Startup Marketing Metrics: CAC, ROI and LTV

Ultimately, there’s an antidote to the madness of early stage startups: metrics. A strict understanding and adherence of a select few startup metrics will make navigating the early waters of product market fit significantly easier. There are essentially 3 metrics you need to care about in the early days: CAC, ROI, LTV...

Understanding Series A, B, C, D, and E Funding

If there’s one thing the technology and finance world likes, it’s confusing monikers and acronyms. It’s no surprise then that such a common topic as fundraising is wrapped in labels like Series A, B, C, D, etc. It gets even more confusing when you add “seed” and “pre-seed (which is now apparently the new “seed”, while “seed is now the new “Series A”)…. by the time you get around to learning what “bridge rounds” and “down rounds” are you’ve given up on your AR for cats idea and finally started your own chicken farm...

10 Ways to Stop Feeling Groggy in the Morning

You know those days where you get a full night's sleep but still wake up feeling awful? When you have to claw your eyes open, slowly crawl out of bed, and muster every ounce of inspirational energy your “Wake up energized!” Spotify playlist can handle? Luckily, the science is clear on what causes “groggy mornings, ”and there’s plenty of remedies that can help stop them from happening - so you can go back to waking up feeling fresh and kicking butt...

Suit With V Neck: How to Rock It

Let me wager a guess: you went to a party and/or saw someone on a TV show rocking a blazer and V-Neck, then went out and tried it yourself. And it completely flopped. In your head, you were Dwyane Johnson in Ballers, in practice you were Moby in well, anywhere really. Maybe not those exact series of events, but you get what we mean. Rocking a suit with a V-Neck is the holy grail of casual-formal, and it’s one of the hardest to pull off - you either look like a stylish rockstar or an Andy Bernard Halloween costume...

Improve your content strategy by surveying your newsletter readers

You’ve had content flowing for several months and have a solid readership. Yet, over time, your content wanes in effectiveness – not just in getting outbound readership, but even your existing audience is clicking through less and engaging less. What’s going on?...

Talking Money: Spouses

So, here’s a not-so-fun statistic to brighten your day: finances are the biggest cause of fights, tension and ultimately divorce in relationships. But, you already knew that. Finances are like a drunk uncle at a wedding. Everyone’s aware of it, it makes every situation slightly uncomfortable, but nobody wants to talk about it. So how do you start using these powers for good rather than strife? It starts with a conversation...

CBD and Caffeine: The Perfect Duo?

It’s not uncommon to see your eyelids droop a bit upon taking CBD, the exact thing coffee is meant to fight against. In fact, one of the most common side effects is anxiety, which is one of the biggest ailments people use CBD for! Many, however, swear that this unusual pairing works – just ask Willie Nelson, who launched his own brand of CBD-infused coffee. So, do opposites attract or is this just a precarious mismatch? Let’s find out...

The 12 Most Instagrammable Places in London

Regardless of who you are and why you’re visiting London, the Big Smoke is the one city that has something for pretty much everyone. If you’re hoping to come home with photos on top of your awesome memories, this article has a list of some of the most instagrammable places in London. Be sure to bring your photography A-game and enough memory to carry all the great shots home with you...